Advertising & The New Media Mix: What's Right For Your Bank? - Details
Session Available from: Jan 1, 2020 12:00 to Dec 31, 2020 12:00

Session Options: Recorded Webinar + Free Digital Download Only

Live Session Date: Jan 1, 2020 | Dec 31, 2020

 
Add to calendar /education-events/event/1030/Advertising-&-the-New-Media-Mix--What-s-Right-for-Your-Bank??Itemid114= 2020-01-01 00:00:00 2020-12-31 00:00:00 0 Advertising & the New Media Mix: What's Right for Your Bank? Advertising & the New Media Mix: What's Right for Your Bank? Today’s marketing staff face a big challenge: expanding the customer base by reaching across... - - YYYY/MM/DD

Event description:

Advertising & the New Media Mix: What's Right for Your Bank?

Today’s marketing staff face a big challenge: expanding the customer base by reaching across diverse demographics using the optimal marketing mix, often with a limited budget. Learn about today’s marketing trends, media-buying strategies, appropriate messaging, and trackable return-on-investment metrics. This webinar will look closely at traditional media and the advantages of going digital, along with the real data it provides. You’ll be encouraged to rethink your media-buying strategy in a way that makes sense for your institution. Join us to hear about effective customer-retention strategies, reexamine your unique market areas, and learn how to attract and retain a new generation of customers. This webinar will help you assess the allocation of your advertising dollars in today’s fast-paced digital world.

Recorded Wednesday, August 15, 2018

Continuing Education:   Attendance verification for CE credits upon request

HIGHLIGHTS

  • The diverse makeup and demographics of today’s accountholders
  • Review traditional marketing media:  print, radio, television, direct mail, billboard
  • Digital marketing, terminology, and trends
  • Directory listing management and importance of promoting positive reviews
  • Return-on-investment terminology and formulas used with digital media
  • Campaign trends to help with accountholder acquisition, retention, brand loyalty, and brand awareness
  • The appropriate media mix given your marketing budget and footprint

  • TAKE-AWAY TOOLKIT
    • Recommended links to learn new digital technologies
    • Sample marketing budget spreadsheet
    • Allocation of advertising expenditures chart
    • Employee training log
    • Quiz you can administer to measure staff learning and a separate answer key

WHO SHOULD ATTEND?

This informative session is designed for financial services marketers, communication managers, social and digital marketing managers, and media buyers.

NOTE:  All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.

Alexandra Mandell     MEET THE PRESENTER

Ali Mandell is the Marketing Officer of an $800 million publicly-traded Montana bank and has been in the financial services sector for nine years. Before her banking career, Ali was a journalist who received an Emmy award for Made in Montana, a story she wrote and produced for Montana PBS. While working at a premier advertising agency, Ali and her team received multiple Montana Addy Awards for work related to the healthcare industry, banking, telecommunications, and state ballot initiatives. Along the way, she has developed a robust understanding of media buying and negotiating, media trends, and brand engagement and development. 

Ali holds a Bachelor’s in Broadcast Journalism and Communications and is a graduate of the ABA Bank Marketing School at Emory University. The combination of journalism and banking gives her an advantage with public relations, advertising campaigns, marketing strategy, and creating engaging content media.

Registration options:
Add to cart Qty Ticket Name Ticket Price
Advertising & the New Media Mix: What's Right for Your Bank? - Discounted Recorded Webinar + Free Digital Download - ICBND Member
( )
$ 175.00
Add to cart Qty Ticket Name Ticket Price
Advertising & the New Media Mix: What's Right for Your Bank? - Discounted Recorded Webinar + Free Digital Download - Non-Member
( )
$ 235.00

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Save the Date for the must attend 52nd annual convention on August 11-13, 2019 at the Ramkota Hotel in Bismarck!

 

Click Here

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Train all of your employees—right from your office—with our convenient, affordable webinars. Our online and telephone training sessions give you all the benefits of advanced education, and are even available on-demand if you miss the scheduled training.

Click Here
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School of Ag Lending

We provide agricultural lenders with education in agricultural credit, finance, farm management, and marketing. Our core curriculum is developed and taught by North Dakota Community Ag Lenders, North Dakota State University, and Bismarck State College agribusiness faculty.

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Our Certified Frontline Professional program gives your customer-facing employees the long-term training they need to excel and grow your business.

Click Here
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Bank regulations are ever-changing. Get the up-to-date information you need to guide and structure your in-bank compliance program. Our system gives you 24/7 access to some of the best compliance experts in the industry.

Click Here
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We’re giving today’s brightest young independent bankers the skills, educational resources, and networking opportunities they need to be tomorrow’s leaders.

Click Here
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Enroll in one of our educational sessions to keep your bank up-to-date on financial trends, regulatory changes, and required annual training. We add new live sessions on a regular basis.

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