The registration period is from Nov 15, 2021 12:00 to Jul 11, 2022 12:00
A Cookie Diet: Privacy, Restricted Data Access & Building Online Visibility Beyond 2022 - Details
Registration for this event is open from: Nov 15, 2021 12:00 to Jul 11, 2022 12:00

Where: Live Webinar, On-Demand Webinar, BothNorth Dakota

Date: Jan 11, 2022

 
Add to calendar /education-events/event/1522/A-Cookie-Diet--Privacy--Restricted-Data-Access-&-Building-Online-Visibility-Beyond-2022?Itemid114= 2022-01-11 14:00:00 2022-01-11 15:30:00 0 A Cookie Diet: Privacy, Restricted Data Access & Building Online Visibility Beyond 2022 A Cookie Diet: Privacy, Restricted Data Access & ... North Dakota - - YYYY/MM/DD

Event description:

A Cookie Diet:

Privacy, Restricted Data Access &

Building Online Visibility Beyond 2022

(90-minute webinar – available live or on-demand)

Tuesday, January 11, 2022

12:00 PM Pacific          1:00 PM Mountain

2:00 PM Central           3:00 PM Eastern

Are cookies disappearing?  Tracking online audiences via cookies is an IT staple of most promotional marketing strategies. What if that changed?  Learn what’s happening and what’s next in the evolving world of consumer targeting and tracking strategies. 

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Appreciate the history of activity tracking using cookies and other methods across various digital channels
  • Understand how key data tracking areas are changing (for better or worse)
  • Implement alternative strategies to track digital campaign success, even without cookies
  • Develop an appropriate notification process and policy to clearly communicate your tracking practices
  • Revisit your content strategy to identify opportunities to further your organic impact and reduce reliance on paid promotional efforts

WEBINAR DETAILS

With privacy becoming increasingly more important across browsers and mobile devices, the ability to “cookie” and track audiences is becoming more of a struggle.  This presents a challenge to any online promotional efforts – yet creates an opportunity for creative content creation, building thought leadership on your website, and supporting an “inbound” marketing strategy to pull people to you.  This session will address the status of tracking and data collection and identify key strategies to building attractive organic content that will make your bank a place where someone wants to do business.

WHO SHOULD ATTEND?

This informative session is designed for compliance personnel, senior management, leadership, and marketing, retail, and sales staff. 

TAKE-AWAY TOOLKIT

  • Resource guide with several popular cookie tracking tools/services to enhance website compliance efforts
  • Employee training log
  • Interactive quiz

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Eric C Cook     MEET THE PRESENTER - Eric C. Cook, WSI Digital Marketing

During a successful 15-year banking career, Eric Cook was the driving force behind many of his bank’s strategic technology initiatives.  In 1995, he took his community bank online, making them one of the first “hometown” banks in the nation with a website.  When Eric left banking in 2007, he was regional president for a Michigan-based, publicly traded community bank.

Today, Eric owns his own digital marketing agency, focused on helping banking-industry clients connect and engage with their customers online.  A three-time contributing author to the best-selling book Digital Minds, he also serves as faculty at several banking schools around the country where he teaches financial industry professionals how to engage and build relationships online with today’s digital consumer. Eric combines hands-on experience with state-of-the-art digital marketing solutions to help clients achieve success online. He’s a national, sought-after speaker on social technology, digital strategy, and online business trends.

THREE REGISTRATION OPTIONS – WHAT YOU GET

1. Live Webinar Includes

  • Unlimited connections within your institution to the Live Webinar
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Presenter’s contact info for follow-up 

2. On-Demand Webinar Includes

  • Recording of the Live Webinar
  • Available two business days following Live date
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Free Digital Download, yours to keep
  • Share link with anyone at your institution
  • Presenter’s contact info for follow-up

3. Purchase the BOTH Option to receive all the benefits listed above! Full registration descriptions can be found here.

Note: All materials are subject to copyright. Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.

AFFORDABLE, PROFESSIONAL TRAINING, WHEN AND WHERE YOU CHOOSE

 

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