The registration period is from Jan 22, 2021 12:00 to Sep 17, 2021 12:00
Federal Requirements For Tech-Based Marketing: Websites, Social Media, Robo Calls & More - Details
Registration for this event is open from: Jan 22, 2021 12:00 to Sep 17, 2021 12:00

Where: Webinar, Recorded, Both Live/Recorded

Date: Mar 17, 2021

 
Add to calendar /education-events/event/1379/Federal-Requirements-for-Tech-Based-Marketing--Websites--Social-Media--Robo-Calls-&-More?Itemid114= 2021-03-17 14:00:00 2021-03-17 15:30:00 0 Federal Requirements for Tech-Based Marketing: Websites, Social Media, Robo Calls & More Federal Requirements for Tech-Based Marketing: Websites, Social Media, Robo Calls & More (90-minute webina... - US - YYYY/MM/DD

Event description:

Federal Requirements for Tech-Based Marketing: Websites, Social Media, Robo Calls & More

(90-minute webinar – recording also available)

Wednesday, March 17, 2021

12:00 PM Pacific       1:00 PM Mountain

2:00 PM Central       3:00 PM Eastern

It’s like oxygen.  The importance of effective marketing can’t be overstated.  It breathes life into banking by highlighting what your institution has to offer – and inviting consumers and businesses to partake.  But advertising is heavily regulated and tech-based marketing’s broad applications provide plenty of room for landmines.  This webinar will detail the dos, don’ts, and best practices for tech-based marketing so you can reduce risk and compliantly reach both new and prospective accountholders.  

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Identify which compliance requirements apply to tech-based marketing
  • Verify compliance with the CAN-SPAM Act requirements for email ads
  • Explain when and how the “one-click” rule can be used for electronic ads
  • Understand TCPA consent requirements for marketing calls and texts
  • Manage risks when promoting an online sweepstakes or drawing

WEBINAR DETAILS

Significant time and resources are spent marketing to consumers online, including smartphones and emails.  This webinar will address the regulatory requirements and best practices to reduce the risks of tech-based marketing, while successfully promoting the institution’s products and services. 

Marketing campaigns using text messages and auto-dialers will be analyzed.  Compliance requirements for electronic advertisements, websites, social media, and email marketing will be examined.  Specific focus will be on using the “one click” rule to provide disclosures, the CAN-SPAM Act requirements, and managing risks related to unfair, deceptive, or abusive acts or practices (UDAAP).  Join us to learn common issues and how to compliantly use technology to reach new and existing accountholders.

WHO SHOULD ATTEND?

This informative session is designed for marketing teams, social media specialists, operations staff, compliance staff, and audit personnel. 

TAKE-AWAY TOOLKIT

  • Requirements for obtaining “prior express written consent” under the TCPA
  • Employee training log
  • Interactive quiz 

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Hot Topics in Social Media Engagement for Community Banks

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Steven Van Beek    MEET THE PRESENTER - Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC

Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations.  He assists financial institutions throughout the country manage and reduce compliance, legal, and reputation risks.  Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU).  He received his bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.

THREE REGISTRATION OPTIONS – WHAT YOU GET

1. Live Webinar Includes

  • Unlimited connections within your institution to the Live Webinar
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Presenter’s contact info for follow-up 

2. Recorded Webinar Includes

  • Recording of the Live Webinar
  • Available two business days following Live date
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Free Digital Download, yours to keep
  • Share link with anyone at your institution
  • Presenter’s contact info for follow-up

3. Purchase the BOTH Option to receive all the benefits listed above! Full registration descriptions can be found here.

Note: All materials are subject to copyright. Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.

AFFORDABLE, PROFESSIONAL TRAINING, WHEN AND WHERE YOU CHOOSE

 

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Train all of your employees—right from your office—with our convenient, affordable webinars. Our online and telephone training sessions give you all the benefits of advanced education, and are even available on-demand if you miss the scheduled training.

Click Here
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We provide agricultural lenders with education in agricultural credit, finance, farm management, and marketing. Our core curriculum is developed and taught by North Dakota Community Ag Lenders, North Dakota State University, and Bismarck State College agribusiness faculty.

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Our Certified Frontline Professional program gives your customer-facing employees the long-term training they need to excel and grow your business.

Click Here
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Bank regulations are ever-changing. Get the up-to-date information you need to guide and structure your in-bank compliance program. Our system gives you 24/7 access to some of the best compliance experts in the industry.

Click Here
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We’re giving today’s brightest young independent bankers the skills, educational resources, and networking opportunities they need to be tomorrow’s leaders.

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