Advertising Compliance Part 2:
Website, Online & Social Media

(90-minute webinar – recording also available)

 Thursday, April 30, 2020

12:00 PM Pacific          1:00 PM Mountain

2:00 PM Central           3:00 PM Eastern

How much flexibility is allowed with online advertising? Can you create campaigns that are both effective and compliant? With this timely webinar, you’ll learn best practices, avoid costly violations, and explore the regulatory requirements. 

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

• Understand the regulatory requirements for online ad campaigns
• Use the “one click” rule for online advertising
• Develop compliant and consistent advertising campaigns
• Implement best practices for review and approval of online advertisements
• Manage risks related to unfair, deceptive, or abusive acts or practices

WEBINAR DETAILS

Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don’t always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness. This training session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns.

In addition to the regulatory requirements, you’ll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the “one click” rule.

WHO SHOULD ATTEND?

This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page. 

TAKE-AWAY TOOLKIT

• Article outlining advertising review tips
• Ten common compliance mistakes in advertising – with regulatory citations
• Employee training log
• Interactive quiz

DON’T MISS THESE RELATED WEBINARS!

Advertising Compliance Part 1: Print, Radio & TV

on Tuesday, April 14, 2020

Digital Marketing Strategies: What’s Working in 2020?

on Wednesday, July 1, 2020

    MEET THE PRESENTER - Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC

Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country manage and reduce compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.

Please note:  The live webinar option allows you to have one internet connection (from a single computer terminal).  You may have as many people as you like listen and watch from your office computer.

THREE REGISTRATION OPTIONS

Note:  All materials are subject to copyright.  Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited.  Print materials may be copied for eligible participants only.

1. LIVE WEBINAR

The live webinar option allows you to have one internet connection from a single computer terminal.  You may have as many people as you like listen and watch from your office computer.  Registrants receive a website address and passcode that allows entrance to the seminar.  The session will be approximately 90 minutes, including question and answer sessions.  Seminar materials, including instructions, passcode, and handouts will be emailed prior to the broadcast.  You will need the most current version of Adobe Reader available free at www.adobe.com. 

2. RECORDED WEBINAR + FREE DIGITAL DOWNLOAD

Can’t attend the live webinar?  This option provides a recording of the live event, including audio, visuals, and handouts.  We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 6 business days after the webinar.  You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.

The recorded webinar may ONLY be ordered for 6 months following the live webinar.  In addition, the download must be completed within 6 months of the live webinar date. 

3. BOTH LIVE WEBINAR & RECORDED WEBINAR + FREE DIGITAL DOWNLOAD

Options 1 and 2 described above.

 AFFORDABLE, PROFESSIONAL TRAINING, WHEN AND WHERE YOU CHOOSE