|Session Available from:||Jan 1, 2020 12:00 - Dec 31, 2020 12:00|
|Session Options:||Recorded Webinar + Free Digital Download Only, ().|
|Live Session Date:||Jan 1, 2020 - Dec 31, 2020|
|Time:||12:00 - 12:00|
Developing, Maintaining & Sustaining Brand Loyalty
Financial institutions offer many of the same products and services to their customers. So, how do you differentiate yourself and maintain customer loyalty once you earn their business? This webinar will address the current landscape of the financial industry and how it has altered consumers’ brand experience. You’ll learn the reasons for brand loyalty among the many generations served by the financial industry. This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal customers have come to expect.
WHO SHOULD ATTEND?
This informative session is designed for financial services marketers, branch directors, managers, strategic marketers, social and digital marketing managers, product managers, public relations, and communications professionals.
NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.
MEET THE PRESENTER
Ali Mandell is the Marketing Officer of an $800 million publicly-traded Montana bank and has been in the financial services sector for nine years. Before her banking career, Ali was a journalist who received an Emmy award for Made in Montana, a story she wrote and produced for Montana PBS. While working at a premier advertising agency, Ali and her team received multiple Montana Addy Awards for work related to the healthcare industry, banking, telecommunications, and state ballot initiatives. Along the way, she has developed a robust understanding of media buying and negotiating, media trends, and brand engagement and development.