The registration period is from May 13, 2020 12:00 to Jan 1, 2021 12:00
Growth & Transformation Series: Digital Marketing Strategies: What’s Working In 2020? - Details
Session Available from: May 13, 2020 12:00 to Jan 1, 2021 12:00

Session Options: Webinar, Recorded, Both Live/Recorded

Live Session Date: Jul 1, 2020

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Event description:

Growth & Transformation Series:
Digital Marketing Strategies:
What’s Working in 2020?

(90-minute webinar – recording also available)

Wednesday, July 1, 2020

12:00 PM Pacific          1:00 PM Mountain

2:00 PM Central           3:00 PM Eastern

There’s a saying about traditional advertising: “Half the money I spend on advertising is wasted… the problem is I don’t know which half.”  It’s time to optimize your marketing dollars with digital marketing strategies that will measure effectiveness and provide better tracking, especially during the pandemic.  Learn the latest in this timely webinar. 


  • Understand what the demise of the “cookie” will mean for digital marketers (and alternatives you should be considering now)
  • Strategically leverage advertising on social platforms and measure its effectiveness
  • Properly configure your analytics to track activity and validate ROI for your digital marketing efforts
  • Identify reasons you should be incorporating video into your marketing mix (recorded and live)
  • Develop a content strategy that builds your brand, shares expertise, establishes credibility, and leads to organic visibility in the search engine (and what Google’s
    E-A-T and YMYL really mean)
  • Explore the power of an online CRM (also called marketing automation) and use it for better email, personalization, and visitor engagement
  • Comprehend the power of chatbots, AI, and messaging, and embrace the concept of conversational marketing as part of your mix
  • Embrace storytelling and incorporating emotional hooks into marketing efforts
  • Leverage your employees as brand advocates for the institution while helping them build relationships and long-term accountholder loyalty
  • Know what’s shifted due to the COVID-19 impact and reinforce the importance of a comprehensive digital marketing strategy


Today’s digital marketing strategies can better track and optimize advertising dollars by allowing you to measure effectiveness, strategically place ads in front of key market demographics, and even target based on location.  Add the power of mobile device targeting, email communication, remarketing for top-of-mind awareness, and you’ve got a powerful strategy to build awareness and produce results.  Join us for an update on the 2020 digital marketing trends (what’s working and what’s not) and refine your marketing strategy for the remainder of the year.


As digital connectivity with accountholders has increased in importance due to the massive shift in business operations, lobby closures, and social distancing requirements, this session will touch several areas of the institution.  Marketing and retail managers will get ideas on how to pivot and incorporate vital digital marketing strategies to remain competitive online.  In addition, with the growing importance of digital and its attention at the “top,” this session will also help senior managers, sales staff (lenders, branch managers, etc.), and compliance personnel gain an appreciation for the “bigger picture” and strategic implications that digital marketing technology can bring. 


  • Employee training log
  • Interactive quiz 

Eric C Cook    MEET THE PRESENTER - Eric C. Cook, WSI Digital Marketing

During a successful 15-year banking career, Eric Cook was the driving force behind many of his bank’s strategic technology initiatives.  In 1995 he took his community bank online, making them one of the first “hometown” banks in the nation with a web presence.  When Eric left banking in 2007, he was regional president for a Michigan-based, publicly traded community bank.

Today, Eric owns his own digital marketing agency, focused on helping clients connect and engage with their customers online.  A three-time contributing author to the best-selling book Digital Minds, he also serves as faculty at several banking schools around the country where he teaches financial industry professionals how to engage and build relationships online with today’s digital consumer. Eric combines hands-on experience with state-of-the-art digital marketing solutions to help clients achieve success online. He’s a national, sought-after speaker on social technology, digital strategy, and online business trends.

Note: All materials are subject to copyright. Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.



The live webinar option allows you to have unlimited internet connections. Registrants receive a website address and passcode that will allow entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, passcode, and handouts will be emailed to you prior to the broadcast. You will need the most-current version of Adobe Reader available free at For upcoming webinars, click here.


Can’t attend the live webinar? This option provides a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 2 business days after the webinar. You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.


Options 1 and 2 described above.